Introduction: The Untapped Potential of Your Video Intercom System

For most multifamily property managers, a video intercom is seen as a convenient front-door solution—a way for residents to screen guests and unlock doors with their phone. But beneath that user-friendly surface lies a powerful asset: analytics.

Modern video intercom systems do more than just buzz in visitors. They track, log, and analyze access behavior. And that data? It’s gold—for operational efficiency, security planning, and even marketing.

In this article, we’ll break down how video intercom analytics can transform the way you manage your apartment building, with actionable insights that go far beyond front door access.

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1. What Are Video Intercom Analytics?

Video intercom analytics are data insights generated by your intercom system’s software platform. These systems collect:

  • Visitor entry times

  • Resident usage patterns

  • Call volume per unit

  • Missed calls or unanswered requests

  • Frequency of door unlocks

  • Package delivery attempts and success rates

  • Common guest types (e.g. delivery vs. personal)

When visualized through a dashboard, these metrics provide a real-time window into how your property functions, and where improvements can be made.

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2. Use Case 1: Understanding Foot Traffic and Peak Hours

Insight:

Your intercom logs show that most guest access requests occur between 5:00 PM and 7:30 PM on weekdays.

Impact:

  • Adjust staffing schedules for concierge or support coverage.

  • Identify peak package delivery windows to avoid clutter or missed drop-offs.

  • Schedule building cleaning or maintenance for low-traffic periods.

Bonus: This also helps you justify or evaluate the ROI of smart lockers, secure vestibules, or drop-off zones.

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3. Use Case 2: Identifying Security Risks Through Access Trends

Insight:

A particular resident unit logs 30% more access requests than the average, often for unknown individuals.

Impact:

  • Flag the unit for a friendly check-in—there may be Airbnb violations or unregistered guests.

  • Consider policy changes or reinforce visitor registration rules.

  • Review footage if necessary to confirm no tailgating or misuse.

Video intercom analytics can act as an early warning system, spotting irregular patterns before they become safety issues.

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4. Use Case 3: Improving Resident Satisfaction & Support

Insight:

Analytics show that 15% of all intercom calls go unanswered, especially in older units where residents may not use the mobile app.

Impact:

  • Offer app tutorials or digital onboarding during lease signing.

  • Identify residents who need support accessing mobile features.

  • Implement fallback methods like secondary contact routing or voicemail capture.

When residents can’t buzz in friends or delivery drivers, it affects satisfaction. Analytics help you fix gaps before complaints come in.

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5. Use Case 4: Optimizing Property Technology Investments

Insight:

Your building’s intercom data shows low usage in side entrances compared to the main entrance, but high motion traffic via surveillance.

Impact:

  • Consider reallocating access control upgrades to where residents actually enter.

  • Save money on underused entry points.

  • Combine with camera analytics for a full-picture security strategy.

This allows property managers to prioritize high-traffic, high-value entry points for hardware upgrades and maintenance.

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6. Use Case 5: Marketing and Leasing Data

Insight:

Units closest to entrances with video intercoms show higher guest volume and better resident retention.

Impact:

  • Highlight video intercom features in listings and showings.

  • Use access control as a competitive differentiator in marketing materials.

  • Create floorplan maps that showcase “smart entry zones.”

In a tech-driven rental market, video intercoms aren’t just about security—they’re a leasing feature that resonates with Gen Z and millennial renters.

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7. How to Leverage Intercom Analytics in Practice

To get the most out of your system:

✅ Choose a system with a built-in analytics dashboard

Look for providers that offer:

  • Resident usage reports

  • Visitor logs

  • Delivery trends

  • Mobile engagement stats

  • Real-time alerts or insights

✅ Train your staff to review data monthly

Build it into your routine: maintenance, leasing, and security teams should all review analytics to spot patterns and make informed adjustments.

✅ Set KPIs tied to access behavior

Examples include:

  • Reducing missed guest calls by 20%

  • Increasing resident mobile app adoption by 40%

  • Identifying and resolving access anomalies within 24 hours

✅ Combine with other systems

When integrated with access control, surveillance, or property management platforms, your intercom becomes a central intelligence hub.

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8. What to Look for in a Smart Video Intercom System

If your current intercom doesn’t offer analytics—or makes them hard to use—it may be time to upgrade.

Look for:

  • Cloud-based software with real-time dashboards

  • Mobile-first design (for residents and managers)

  • Exportable reports and integration with PMS tools

  • Customizable alerts and user-level access logs

  • Easy filtering and trend visualization

These features aren’t just “nice to have”—they empower you to proactively manage your property, rather than just react.

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Final Thoughts: Data-Driven Management Starts at the Front Door

Video intercoms are no longer just glorified buzzers. When paired with analytics, they give you a living snapshot of how residents, guests, and vendors move through your property—and how you can improve that experience.

Whether you're running a 40-unit condo or a 400-door apartment community, these insights scale. And with the right system in place, you'll make smarter decisions, reduce risk, and stand out in a competitive rental market.

Turn Your Intercom Into a Command Center with SSP

At SSP, we help multifamily property managers choose and implement smart video intercoms with powerful analytics—so you can streamline operations, boost resident satisfaction, and elevate building security.

📊 Want to see what your intercom system could be telling you?